I am a seasoned content strategist and editor with a passion for empowering parents and consumers in general through informative and engaging content. With a proven track record of success in the digital publishing industry, I have dedicated my career to helping consumers find the resources and products that improve their lives.
In my current role as the Senior Parenting Editor at Hearst’s Enthusiast and Health Group, I have been driving vertical growth through a multifaceted strategy that encompasses SEO optimization, e-commerce, affiliate revenue, and the development of exclusive brand franchise opportunities. Alongside my strategic responsibilities, I craft and edit up to five articles per week, specializing in identifying the unique needs of parents and connecting them with valuable information and products.
My journey in content creation and editorial leadership began during my tenure as the Parenting Editor at Hearst’s BestProducts.com/Enthusiast Group. In this role, I revamped the parenting vertical, collaborating closely with brands and freelancers to create dynamic and compelling content. My efforts resulted in an impressive profit increase in the first year, and I took pride in developing the Toy of the Year awards package, along with selling associated badges.
Prior to this, I honed my writing skills and contributed to shaping the voice of renowned brand as a lifestyle writer for Romper. Producing up to three parenting-centered articles per day, I maintained a rigorous research-driven approach, evaluating diverse materials and contacting sources to deliver informative and insightful content.
My commitment to delivering high-quality content extends beyond my traditional roles. As a freelance writer and researcher, I have collaborated with various brands, leveraging my expertise in thorough research and efficient turnaround times to cultivate strong relationships with editors. Additionally, I have served as an educational and literary research assistant, contributing to projects like the acclaimed children’s monograph, “The Courage to Imagine” by Professor Roni Natov.
My educational background underscores my dedication to understanding and addressing the unique challenges faced by parents. I hold a Master of Liberal Arts with Highest Honors in Gender and Sexuality Studies, and I earned my Bachelor’s degree in English with Summa Cum Laude honors.
I am a results-driven content strategist and editor with a rich history of producing impactful consumer and parenting content, devising successful growth strategies, and establishing strong industry relationships. I am deeply committed to supporting parents on their journey by providing them with the information and resources they need to thrive.